More employer conversations. Built around your specialty.

SMGP builds GTM engineering systems that help recruiting firms reach the right employers, handle replies and bring qualified conversations to their business development team.

Discuss your market Explore the approach

Built for recruiting & staffing

Referrals alone make growth difficult to plan

New employer relationships compete with candidate delivery for your team's attention. A company with open roles may already have an internal team or a preferred staffing partner. We help you choose employers your firm can serve, map the people who influence agency selection and give each conversation a relevant reason to start.

Who it fits. For recruiting and staffing firms that want more direct conversations with employers who need their specialty, geography or hiring expertise.

Start with the right context.

We agree on what makes an account worth a conversation, then research against it.

Roles and hiring patterns: Public career pages help identify hiring in the functions, seniority levels and locations your firm serves. An open role is a research cue, not proof that an employer wants an agency.
Employer fit: We match company size, industry and geography to your placement model and exclude existing clients or accounts your team already owns.
The agency buying decision: We research talent acquisition leaders, hiring managers and relevant business owners to understand who could choose a recruiting partner.

The systems behind the work

Built inside a business. Applied to yours.

Our own research, reply handling and reporting run on systems we built. We bring that working foundation into your program and shape it around your market.

See how SMGP runs

From market context to a working program.

Your team approves the direction. We build and run the work around it.

Research
Define the employers you serve
We document your hiring specialties, geography, employer fit and the roles involved in choosing a recruiting partner.
Build
Build the acquisition workflow
We research suitable employers, prepare relevant messages for review, and organize replies with account context and a clear owner.
Run
Put learning into the process
We track conversations and next actions in your agreed system, then use team feedback to refine the account criteria and follow-up.

The work becomes part of your business.

You keep the workflows, research, accounts and documentation we build for you. Your proposal sets the scope, responsibilities and commercial terms before work begins.

How we work together

Your team receives an employer profile that reflects its specialties, service area and exclusions.
Your team receives researched employer accounts with source notes and relevant business contacts.
Your team receives outreach drafts, reply context and agreed review and follow-up steps.
Your team receives a reporting view that keeps account status and ownership visible.

Start with pipeline. Add embedded GTM engineering or a systems project as the work expands.

Discuss your scope

Before we begin.

Does this help us find candidates?

This page focuses on acquiring employer relationships for your recruiting firm. It does not describe candidate sourcing or placement work.

What kinds of recruiting firms fit?

Firms with a defined hiring specialty, geography or employer profile are a good starting point. We scope the account criteria with your team.

Will messages be sent without approval?

We agree on the audience and messaging before launch. A person handles replies, while AI can support research, drafting, classification and reporting.

Can you work with our CRM?

We review your CRM and current process first, then scope how account research, conversation notes and follow-up can fit the tools you use.

A business can fit more than one category.

Map your employer acquisition system

Bring your recruiting specialty, target employer profile and current process. We will map a practical starting point with your team.

Discuss your market Contact our team