A growth system built around your business.
SMGP builds GTM engineering programs for businesses selling to other businesses, with account research, relevant outreach and human follow-up shaped around your market.
Built for other b2b industries
A broad market needs a focused starting point.
When a company serves different buyers or sells a complex offer, broad outreach can lose the context that makes a conversation useful. The team may need to decide which offer to lead with, which organizations to prioritize, who participates in a purchase and how a response should be handled. SMGP works through those questions with your team.
Who it fits. For B2B companies across products and services, whether your sales are founder-led, handled by a sales team or focused on enterprise accounts.
Start with the right context.
We agree on what makes an account worth a conversation, then research against it.
- What the business sells
- Product and service materials, customer examples and delivery boundaries help describe an offer and the situations it can serve. Your team confirms fit and exclusions.
- Who may be involved
- Public company information can help identify functions and roles connected to the offer. The buying group varies by organization and should be validated with your team.
- Relevant company context
- Published company updates, hiring or operating changes may provide context for research. They are not evidence that a company is seeking or ready to buy.
The systems behind the work
Built inside a business. Applied to yours.
Our own research, reply handling and reporting run on systems we built. We bring that working foundation into your program and shape it around your market.
See how SMGP runsFrom market context to a working program.
Your team approves the direction. We build and run the work around it.
- Research
Describe the offer and sales process
We review what you sell, who it serves, delivery limits, how decisions are made and what makes a conversation worth pursuing.
- Build
Select accounts and prepare the approach
We define an initial account and role focus, gather relevant source-backed context and prepare outreach that your team can assess against its voice and boundaries.
- Run
Route responses and review the work
We organize replies and next steps using the agreed process, then review what the conversations reveal about account fit and the approach.
The work becomes part of your business.
You keep the workflows, research, accounts and documentation we build for you. Your proposal sets the scope, responsibilities and commercial terms before work begins.
How we work together- Your team receives an offer and buyer definition with account-fit criteria and exclusions.
- Your team receives research notes that distinguish public facts from questions to verify.
- Your team receives reviewed outreach and a documented process for reply handling and handoffs.
- Your team receives a reporting view for account status, conversation context, owners and next steps.
Start with pipeline. Add embedded GTM engineering or a systems project as the work expands.
Discuss your scopeBefore we begin.
Can SMGP work with an industry not listed here?
Does my business need to match a particular niche?
What information helps assess fit?
Can this fit the tools we already use?
A business can fit more than one category.
Start with what you sell and who needs it.
Tell us about your offer, buyers and current sales process. We will map a practical starting point with your team.
Discuss your market Contact our team
